AASCU/CIC College Media Conference

Wednesday, June 26, 2013 to Friday, June 28, 2013
Washington, D.C.

"Communicating with Journalists: The Key to Coverage"

The conference, hosted by CIC and the American Association of State Colleges and Universities, aims to help campus communications professionals develop techniques that work, prepare news materials that produce results, and make contacts with some of the nation’s top reporters, editors, freelance writers, producers, booking agents, educational correspondents, and campus news professionals. In addition, the conference features panel discussions by college and university public relations professionals who will share best practices and approaches to publicizing campus activities and pitching stories to the media.

About the Conference

The conference aims to help campus communications professionals develop techniques that work, prepare news materials that produce results, and make contacts with some of the nation’s top reporters, editors, freelance writers, producers, booking agents, educational correspondents, and campus news professionals. In addition, the conference features panel discussions by college and university public relations professionals who will share best practices and approaches to publicizing campus activities and pitching stories to the media.

Participants will learn first-hand from representatives of major news organizations how to accomplish the following:

  • Approach key reporters who cover higher education for national and regional newspapers, network television, web publications and blogs, news services, and magazines;
  • Create and pitch story ideas to editors and freelancers;
  • Propose radio and television features;
  • Pitch article ideas via email, mail, telephone, and social media; and
  • Make use of the various new media to make the case for their institutions.
All speakers are confirmed, but the program may change without notice.

Who Should Attend

The conference is designed primarily for communications officers, public and media relations directors, news bureau managers, writers, university relations vice presidents, assistant deans for external relations, and other interested administrators from all colleges, universities, and educational associations. (Note: Individuals from companies are invited as sponsors but may not register as a participant. Contact Judy Phair at jphair@cic.nche.edu for information about sponsoring the conference.) 

Visit Council of Independent Colleges website for more detail information on the conference  


Accommodations top

The Fairmont Washington
2401 M Street, NW (corner of 24th and M Streets)
Washington, DC 20037
Phone: (800) 441-1414 or (202) 429-2400
Fax: (202) 457-5010
www.fairmont.com/washington

Hotel Reservations Discount Deadline: Monday May 27, 2013

Room Rate: $209 single/double plus tax (Note: This rate is in effect three days prior to and three days after the program dates on a space-available basis.)

When making hotel reservations, mention the Council of Independent Colleges’ College Media Conference to receive the discounted group rate. The reservation deadline is Monday, May 27. Any reservations made after that date cannot be guaranteed at the group rate but will be accommodated on a space-available basis.

Participants are encouraged to sign up for complimentary membership in the Fairmont Presidents Club (www.fairmont.com/fpc/). Club members are eligible for express check-in and check-out, complimentary in-room internet access, complimentary local calls, complimentary health club access, and a free daily newspaper. Non-club members will be charged for these amenities.

Travel Information

Airports closest to the Fairmont are Ronald Reagan Washington National Airport (DCA), Baltimore-Washington International Thurgood Marshall Airport (BWI), and Washington Dulles International Airport (IAD). Reagan National is Metro-accessible and is a 20-minute cab ride to the hotel, while both Dulles and BWI airports are approximately twice as far. Amtrak trains stop at Union Station, which is a 15-minute cab or Metro ride away. Metro stops (Foggy Bottom on the Blue and Orange Lines and Dupont Circle on the Red Line) are located approximately six to eight blocks away.

AASCU SUPPORTS