• 2014 Communications Conference for Senior Professionals

    Tuesday, March 18

    9:15 a.m. - 10:30 a.m.
    Leading Fast: Successful Change for Your Brand
    Speaker: John Ellett, author of The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents and Forbes CMO Network contributor
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    10:45 a.m. - Noon
    Take Your Brand to the Top: How the University of Oregon became a #NationalBrand
    Presenter: Craig Pintens, S‎enior Associate Athletic Director/Marketing & Public Relations, University of Oregon
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    1 p.m. - 2:15 p.m.
    Effective Communications When Your Leader Changes
    Presenters: Former University of Wisconsin System President Kevin Reilly; Doug Mell, UW-Stout Executive Director of Communications and External Relations; and Paul Kincaid, Chief of Staff and Assistant to the President for University Relations, Missouri State University.
    Download Doug Mell presentations (pptx)
    Download Paul Kincaid presentations (pptx)

    2:30 p.m. - 4:00 p.m.
    Internal Communications During Transitions—Navigating Vulnerabilities and Opportunities
    Presenters: David Brond, Senior Vice President for Communications and Marketing at Georgia Regents University and Teresa Valerio Parrot, Principal of TVP Communications.
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    Wednesday, March 19

    9:30 a.m. - 10:45 a.m. 
    Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage!
    Presenter: Daina Middleton, author and global CEO of Performics, one of the largest global performance agencies
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    11 a.m. - 12:15 p.m. 
    Leadership in Times of Change and Adversity: Serving as Stewards of Our Culture
    Speakers: Thomas Rios, Vice Chancellor for Student Affairs, University of Wisconsin-Whitewater; Brent Bilodeau, Assistant Vice Chancellor, University of Wisconsin-Whitewater
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