Tuesday, March 24

Noon-1:15 p.m.
Making the Case for AASCU Institutions Through Messaging: AASCU’s Pilot Project
Presenters: Steve Swan,Vice President for University Relations, Western Washington University; Peter Kane, account executive, Sage Communications, McLean, Virginia

Download Steve Swann presentation (pptx - 60 MB with video)
Download Peter Kane presentation (ppt)

2:45-4:00 p.m. 
From Zero to 50: Boldly Leading the Evolution of a Brand 
Presenter: Kindra Strupp, Assistant Vice President for Marketing and Communications, University of Southern Indiana
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Wednesday, March 25

11-12:15 p.m. 
Leading in the Age of Social Media
Presenter: Lori Croy, Director of Web Communications, University of Missouri-Columbia
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1:15-2:30 p.m. 
Proactive Use of Social Media in Crisis Communications
Presenter: Bill Smith, Executive Director of Marketing and Communications, Arkansas State University 
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