(updated September 3, 2014) - Check back for program updates
Wednesday, December 3
3:15 p.m.— 4:15 p.m.
Conference Opening General Session
Higher Education and the Public Trust: Institutional and State Leadership
The American public places great trust in the stewardship of the nation’s public colleges and universities. Whether it involves the prudent use of billions of taxpayer-provided dollars or the steadfast dedication to providing millions of students with the knowledge and skills requisite to their career and civic aspirations, the responsibilities and expectations of public higher education leaders and state policymakers today is tremendous. In this opening session, F. King Alexander and Sandra K. Woodley will explore the current state of stewardship at public colleges and universities and offer strategies for how both college leaders and elected officials can work together to maintain and advance the missions of these institutions to effectively serve students, employers and states in the years ahead.
F. King Alexander, President and Chancellor, Louisiana State University
Sandra K. Woodley, President, University of Louisiana System
Rachel Kincaid, Interim Special Assistant to the President, University of Louisiana System
Sponsored by Van Scoyoc/Capitol Decisions
4:15 p.m.— 5:15 p.m.
Grading Colleges on Measures that Matter
growing array of rankings systems seek to assess the nation’s colleges and
universities on measures that miss the mark on what should really matter to
students, parents and policymakers—measuring inputs rather than outcomes,
encouraging higher spending, and rewarding institutions for keeping students
out rather than letting them in. Such assessment metrics run counter to the
very missions of America’s public colleges and universities. This session will
feature a compelling and provocative discussion on why ratings do matter and
how institutions can harness rating systems that actually advance their public
Paul Glastis, Editor in Chief, Washington Monthly
5:15 p.m.— 6:15 p.m.
Advocacy Showcase and Opening Reception
Join your government relations and public affairs colleagues in this exceptional networking and information-sharing venue. Learn about advocacy-oriented programs and practices that can be used to advance higher education as a state priority through one-on-one discussion with college and university state relations officers.
- A Measure of College Success Above All Others: The Student Achievement Measure
- Picture This: Communicating Your College’s Undergraduate Outcomes to Policymakers and the Public through the Voluntary System of Accountability’s College Portrait
- University of Washington, Bothell: Road to success through advocacy, access, affordability, and attainmen
- I Stand with CSU (California State University)
- UNH Works for New Hampshire (University of New Hampshire)
- Panther Caucus: University of Northern Iowa State Advocacy Initiative
- Georgia Tech "Capitol Jackets" Legislative Advocacy Network
- Public Higher Education Legislative
Advocacy Professionals (PHELAP), a volunteer national organization of advocacy professionals dedicated to advancing the understanding
and support of legislative advocacy in public higher education, promoting the
professional development of its members, developing important professional
networks, and sharing resources and best practices.
Sponsored by the The College Board
Thursday, December 4
7:45 a.m.— 4:00 p.m.
8:00 a.m.— 8:15 a.m.
SAM Turns 2: A Progress Report
The Student Achievement Measure (SAM) starts its second year with the addition of part-time cohorts for the bachelor’s model and a complete cohort for the associate/certificate model, allowing institutions to report—for the first time ever—outcomes for all degree or certificate seeking students on their campuses. The new cohorts boost SAM advocacy efforts to federal policymakers on the benefits of the SAM approach and the utility of allowing universities the option of including the SAM metrics on government consumer information website. Learn the very latest on SAM, institutional participation in the initiative, and how colleges can use the metric to advance advocacy and policy priorities.
Developing and Executing a StatewideHigher Education Advocacy Agenda
The ability of public higher education institutions to maximize their ability to meet state needs and goals requires that they build and execute a comprehensive and strategic advocacy agenda. This session will feature two veteran professionals with deep experience in advocacy communications and public policy who will share principles and practices for building institutional, system and statewide advocacy capacity. Participants will learn strategies and tools for informing, engaging and motivating key stakeholder groups, using messaging and communication channels optimally, and building mutually beneficial relations necessary to fostering strong legislative support.
David Waymire, Partner, Martin Waymire
Daniel E. Smith, President, AdvocacySmiths
9:15 a.m.— 10:30 a.m.
Washington Update: Briefing on Federal Legislation and Policy Issues
Learn the latest federal political dynamics and policy priorities in Washington, D.C. from federal relations professionals representing the conference’s four sponsoring national higher education associations. The panel will examine the significant implications stemming from the forthcoming federal college rating system, Higher Education Act reauthorization, campus safety, and numerous other substantive federal policy issues. Receive up to the minute insights on the Obama Administration’s higher education agenda as well as the political and policy landscape that will shape the 115th session of Congress.
Jennifer Poulakidas, Vice President for Congressional and Governmental Affairs, APLU
Barmak Nassirian, Director of Federal Relations and Policy Analysis, AASCU
Jim Hermes, Associate Vice President of Government Relations, AACC
Brian Flahaven, Director of Government Relations, CASE
Sponsored by Maricopa Community College
10:45 a.m.— 11:55 a.m.
Boosting Institutional & System Government Relations Capacity
State Focus: Building an Effective Collegiate State Relations Program
This session is geared toward those individuals who are new to the higher education state government relations profession as well as those who seek to establish new college state relations program or fundamentally overhaul their institution’s current program. Building off of the work from the 2013 AASCU report, Creating a New Compact Between States and Public Higher Education, a panel of seasoned state relations officers will provide a preview to the forthcoming follow-up publication tentatively titled, Partneringfor Prosperity: Advancing the Institutional and State Agenda through aCollegiate State Relations Program. The discussion will include the following topics: building and sustaining a collaborative relationship with state government; campus presidential leadership in advancing a state relations agenda; building networks to link and mobilize key constituencies; critical elements of a high-functioning state relations program; and four steps to institutionalizing a state relations program.
William A. Sederburg, Interim Chancellor, University of North Carolina at Wilmington
Sue Peterson, Director of Government Relations and Assistant to the President, Kansas State University
Andy Clark, Assistant Vice Chancellor for Government Relations, University System of Maryland
Session Sponsor: San Francisco State University
Federal Focus: Strategies for Advancing Federal Priorities
This session will focus on strategies and tactics for working with Congress and the Administration and is geared toward those institutions that do not have a full time presence in Washington, D.C. Government relations professionals from community colleges, comprehensive institutions and campuses that comprise university systems, as well as those who are new to federal relations will gain insights on how to establish effective working relationships in the federal policy arena and to facilitate federal policy and funding priorities.
Kevin F. Kelly, Vice President, Van Scoyoc Associates
Michael Frame, Director of Federal Relations, Florida State University
Session Sponsor: University of Central Oklahoma
12:00 p.m.— 1:30 p.m.
State Relations Awards Luncheon
1:45 p.m.— 2:45 p.m.
Featured General Session
Degrees of Inequality: Why Opportunity Has Diminished in U.S. Higher Education, and How to Promote Leadership to Restore the American Dream
When it comes to policy conversations involving issues of college affordability, academic quality, student outcomes and student debt, attention is often directed squarely at college and university leaders. Public colleges and universities certainly must account for institutional costs and outcomes. However, federal and state policymakers also play an enormous role in providing individuals with the ability to achieve the American Dream, the passport to which is often made possible by a college degree or credential. There is plenty of evidence to suggest that in recent decades policymakers have abdicated their responsibility for ensuring an affordable, accountable and high quality postsecondary system of higher education in the U.S., slowly dismantling a legacy in which earlier generations of lawmakers made higher education a pillar of the nation’s economic, social and civic foundation. How and why has this failure of public duty taken place? And what specific actions can higher education leaders take to encourage a renewal of political leadership in stewarding American higher education?
Suzanne Mettler, Clinton Rossiter Professor of American Institutions at Cornell University
Author of Degrees of Inequality: How the Politics of Higher Education Sabotaged the American Dream
F. King Alexander, President and Chancellor, Louisiana State University
Session Sponsored by Louisiana State University
All Conference Participants Will Receive a FREE Copy of Dr. Mettler’s Book:
Degrees of Inequality: How Politics Sabotaged the American Dream - by Basic Books Publishing, New York.
New York Times Book Review
Washington Post Book Review
3:00— 4:00 p.m.
Creating Legislative Champions for Higher Education
Unceasing state budget pressures and competition for limited state resources are among many factors that beckon the need to continuously cultivate legislative advocates on behalf of public higher education. Legislative champions can have a tremendous impact on the ability of public colleges and universities to effectively serve students and meet broader state needs. This session will discuss the framework and necessary elements that are critical to creating strong legislative advocates. The importance of institutional and sector collaboration within the state’s higher education community, unified messaging, accountability for actions, and a climate of trust are among the issues that will be discussed. Also considered will be the positive state policy and state investment outcomes that can be generated when legislative champions work in coordination with unified higher education leaders, featuring a case study from Utah’s 2014 legislative session and the state’s fiscal year 2015 budget.
Stephen H.Urquhart, Utah State Senator, Chair, Higher Education Appropriations Subcommittee
David L. Buhler, Commissioner, Utah System of Higher Education
Teresa Lubbers, Commissioner, Indiana Commission for Higher Education
Robert Behning, Indiana State Representative, Chair, Education Committee
Friday, December 5
8:00 a.m.— 11:15 a.m.
Conference Programming and Closing
7:30 a.m.— 9:00 a.m.
Breakfast Affinity Sessions
Sector Update & Forum--Community colleges, Public Comprehensives, Public Research, Systems & Boards
9:00 a.m.— 10:00 a.m.
State Outlook:Summary of Legislative and Elections Outcomes, and 2015 Economic and Policy Forecasts
Get the latest insight on economic conditions and forecasts that may affect state revenues in the near future, and which may in turn impact state financial support for higher education, state student aid programs and capital outlays. Learn about state-level outcomes associated with the 2014 elections of relevance to higher education stakeholders. Highlights involving higher education policy outcomes stemming from states’ 2014 legislative sessions will be shared. Take away a national perspective on what issues are likely to drive state policymakers’ higher education agendas in 2015.
Tim Hopper, Managing Director and Chief Economist, TIAA-CREF
Daniel Hurley, Associate Vice President for Government Relations & State Policy, AASCU
Thomas Harnisch, Assistant Director of State Relations, AASCU
Sponsored by TIAA-CREF
10:00 a.m.— 11:00 a.m.
Tapping the Energy of Alumni to Advance Stateand Federal Support for Public Higher Education
Of all the constituent groups that are vital to advancing the higher education agenda of public colleges and universities, none are as large, well-networked and as enthusiastic as an institution’s own alumni base. Figuring out how to best tap this vital advocacy resource, however, can be a challenge. This panel of Public Higher Education Legislative Advocacy Professionals will share strategies, tools and programs colleges can utilize in efforts to advance their state and federal policy and funding objectives, including a range of activities suitable for both large and small institutions.
Mike Fahey, Managing Director, Campus and Constituent Relations at the Wisconsin Foundation and Alumni Association
Monique C. Fields, Assistant Vice President for Strategic Initiatives, Office of the Vice President for Governmental Affairs, Michigan State University
11:00 a.m.— 11:15 a.m.