• 2017 Communications Conference Handouts and Presentations

    Wednesday, March 15

    9:30 a.m. -10:45 a.m.   
    Making the Case for AASCU Institutions and Why It’s Important
    These are challenging times for public higher education, with eroding state support and uncertainty around federal funding. It is more vital than ever to focus on a collaborative, unified approach that articulates the benefits and the value of our AASCU institutions.  The session will focus onOpportunities for All, its benefits and how it has been implemented on some AASCU campuses. 


    Steven Swan, Vice President for University Relations and Community Development, Western Washington University 
    Brenda Alling, Campus Director of Marketing and Communications, Washington State University Vancouver 

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    11:00 a.m. – 12:15
    How I Learned to Stop Worrying and Love the Snap 
    For most people over 40, the appeal of Snapchat is hard to comprehend. But among Millennials, Snapchat is one of the most popular social media platforms. In this session, we’ll walk through the sometimes mystifying Snapchat interface together, and learn how the app is being used in higher education.  
    Speaker: Lori Packer, Web Editor and Social Media Coordinator, University of Rochester.
    Link to presentation