Director of Market Strategy and Research
Wiley University Services
David Capranos is the director of market strategy and research at Wiley. In his role managing the market research team, Capranos conducts extensive research to identify market opportunities and potential challenges and highlight academic programs that align with current demand. His team plays a vital role in determining the viability of educational programs in the online market and helping universities stay ahead of industry and market trends. Capranos has a background as a business analyst in higher education marketing, evaluating marketing tactics, and helping implement technologies such as a student relationship management and project management system. Born in Toronto, Canada, Capranos received his bachelor’s in business administration from the University of Central Florida and his MBA from the University of Scranton.