Ed Venit manages student success research for EAB. In this capacity, Venit leads the development and dissemination of best practices for using data and technology to improve retention and graduation rates. Venit provides consultative guidance to senior leadership across the Student Success Collaborative and is responsible for understanding shifting needs and trends. He has more than a decade of experience researching data analytics and student success technologies. Venit presents at conferences using case studies to highlight how looming demographic declines are forcing colleges and universities to rethink student retention as an enrollment challenge. This new mindset is triggering investment in proactive advising and the development of support strategies that pay for themselves (and more) in retention gains. By documenting and sharing these trends, Venit hopes to help senior leaders develop self-sustaining strategies that graduate far more students.