Shelly Eweka

Senior Director, Financial Planning Strategy


Shelly Eweka is a nationally known financial planner and speaker who has pushed to narrow the widening gap in retirement savings between genders and different races. After nearly three decades in financial services, Eweka serves as an expert on the Woman2Woman community section of Within the firm, she launched a group called Black Indigenous Women of Color Financial Advisors/Planners of TIAA. She is a member of several other organizations—including ones for Black and female employees—that create leaders and influence culture. Eweka is frequently quoted by news outlets such as Bloomberg, CNBC, USA Today, Black Enterprise, and CNN. She’s also been asked to speak at high-profile events designed for female audiences and has been part of a financial literacy webinar organized by the George Washington University (D.C.) that was attended by national researchers, policymakers, and reporters. She received her B.S. in electrical engineering from the University of Pennsylvania, a master’s degree in taxation from Northeastern University (MA), and a certified financial planner (CFP) certification from New York University.