Yvonne Hernandez Friedman

Vice President for Student Affairs

Coastal Carolina University (SC)

Yvonne Hernandez Friedman is a seasoned higher education executive with over two decades of leadership experience, including service at the vice-presidential level at public research and regional institutions. She has led strategic initiatives focused on student success, campus climate, and organizational transformation, bringing a deep understanding of the challenges and opportunities facing academic leaders today.

As the founder and principal of YHF Coaching & Consulting, Hernandez Friedman works with executives across higher education and corporate sectors to strengthen performance, lead with clarity, and create inclusive cultures. She is an ICF-certified executive coach and holds additional credentials in emotional intelligence (EQ-i 2.0 and EQ 360), the Energy Leadership Index, and Prosci Change Management.