• Strategic Plan 2015 - 2020


    AASCU will be a transformative influence in American public higher education through advocacy, leadership and service. This vision will be achieved when:

    • The general public, the media and policy makers better understand and support the role and public purposes of state colleges and universities (SCUs);

    • Members have the information, tools, resources and support needed to achieve their missions of preparing students for the 21st century; and

    • AASCU is known and admired as an innovative thought leader and force for positive change in higher education.


    AASCU  is a Washington-based  higher education association of nearly 400 public colleges, universities and systems whose members share a learning and teaching-centered culture, a historic commitment to underserved student populations and a dedication to research and creativity that advances their regions' economic  progress and cultural development.

    AASCU has five fundamental purposes:

    • To promote understanding, appreciation  and support for the public purpose of public higher education and the distinctive contributions of those institutions that comprise the AASCU  membership;

    • To support member institutions in their mission to prepare students who can be demonstrably competitive and effective in an economy and a society that requires global literacy;

    • To advocate for effective public policy at the federal level and to provide both federal and state policy analysis to advance member institutions and the students they serve;

    • To provide leadership for effective policy development and program support that will strengthen  academic quality, promote access and inclusion, foster regional  stewardship and economic progress, and facilitate educational  innovation; and

    • To create professional development opportunities for member presidents, and their spouses and partners, system executives and other senior leaders and to undertake a systematic approach to fostering new leaders who will contribute to educational innovation.


    AASCU affirms its commitment to the following core values in fulfillment of its fundamental purposes:

    • Access and Inclusion
      Advocating for accessible, affordable, quality public higher education and supporting members’ historic mission of serving students who are non-traditional and represent diverse backgrounds.

    • Student-Focused
      Committing to programs and policies that help our members place students at the heart of their institution

    • Innovation
      Fostering innovative strategies that help members think deeply and creatively about the nature of their work and that encourage institutional achievement.

    • Service
      Being responsive to our member institutions and the diverse students and communities they serve.

    • Leadership
      Supporting institutional leaders and providing professional development that encourages exemplary practices and innovative management.

    • Accountability
      Fostering responsible and accountable stewardship of public higher education's  public trust


    AASCU will compete in the higher education association marketplace by adopting best practices in association leadership to achieve operational excellence.

    AASCU's distinction resides in the following work on behalf of its members:

    • Ensuring a primary focus on and support for the president or chancellor, with complementary  programs and services for the presidential leadership team and for women  and racial ethnic minorities who aspire to leadership roles;

    • Advocating for a student-focused federal public policy agenda and demonstrating a unique capacity in state policy information and analysis;

    • Strengthening the role of state colleges and  universities  as "Stewards of Place" through support of their teaching-learning,  research and service missions;

    • Sustaining a cohesive network of presidents and chancellors as an important component of an effective, member-driven association.